Creative Strategy Portfolio
Liquid Death
Liquid Death is a bold and unconventional brand that takes a rebellious approach to marketing its canned water, using edgy humor and provocative imagery.
I loved working on the Liquid Death merchandising side of the business because they allowed me to embrace a unique style, creating concepts that combined shock value with humor to grab attention and drive engagement. The ads, featuring eye-catching visuals and shocking copy, were designed to stand out on paid social, where unconventional content thrives.
By emphasizing Liquid Death's distinctive brand elements, the concepts not only captured the audience's imagination but also drove high levels of interaction and purchases, effectively leveraging the brand's cult-like following and strong, disruptive presence.
Isle
Isle is a leader in the SUP (stand up paddleboard) industry, known for their innovative designs and commitment to quality, making Isle a favorite among water sports enthusiasts.
The ads I created for Isle emphasized the brand's award-winning products, particularly their two-in-one paddleboard and kayak, the Switch, which has received a variety of awards for versatility and ease of use. I highlighted these features to showcase Isle's unique ability to provide both performance and convenience, appealing to a broad audience from beginners to seasoned paddlers. The ads, using a mix of hi-fi visuals and engaging copy, effectively communicate the brand's key selling points, such as their lightweight, portable designs and superior stability on the water.
This strategic focus on Isle's standout features and awards helped drive performance, reinforcing the brand's position as a top choice for high-quality stand up paddleboards.
Julbo
Julbo is a leading brand in performance eyewear, renowned for its innovative designs and commitment to durability and eye protection in extreme conditions.
Concepts emphasized the brand's unique value proposition: high-quality, long-lasting eyewear that stands the test of time. The ads, styled in a mix of hi-fi and lo-fi formats, were designed to cater to both seasoned athletes and everyday outdoor enthusiasts, using authentic testimonials and compelling visuals to convey trust and reliability. These ads performed well by leveraging Julbo's reputation for quality and appealing directly to consumers' desire for products that can keep up with their active lifestyles.
BreakingT
BreakingT is a brand that transforms real-time sports moments into dynamic, high-intent apparel, allowing fans to celebrate and remember the most exciting plays instantly.
Concepts built on the raw energy and emotion of these moments through powerful shirt imagery and bold copy. The ads, styled in a hi-fi design with sharp visuals and clean typography, are crafted to stand out on social media feeds, particularly on Instagram and Facebook. These high-performing ads leveraged the immediate emotional response of fans, driving engagement and purchases by tapping into the urgency and excitement.
Contact
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